Alright, let's kick it off with personalities. This was a popular thread from last week:
I sometimes hear people say that you need a certain "personality" in order to be an accountant, but I almost feel like that's like saying "I can't drive a car; I'm an introvert." It's just something that you learn how to do, and as long as you're a grown up and don't have a really extreme personality--say for instance, you need to live in a different country every six months or walk tightropes across high buildings for fun--there is a position within the field for anyone.
I think that some people will be naturally better as accountants, just as some people are naturally better at playing the violin or jumping out of airplanes. But the nuts and bolts of the job are learned. I don't think that a specific personality "type" is required.
Although, I will say that the "Can I sit next to this person for 5 hours on a plane?" test is one of my favorite barometers for personality. If you fail that test, maybe accounting (especially public accounting) isn't a good fit.
Oh Caleb, it's funny that this amuses you... but you have been dialed into these marketing stunts for longer than me. I am sure that it's nothing new.
I do think that the AICPA is worried. People hate doing their taxes and go to the easiest option. Small CPA firms don't have flashy advertising and I can see why this type of campaign might be a blow to business and client acquisition for practitioners at smaller firms.
I think H&R; Block would win on the "false or misleading" claim since it toes the line so exactly. It uses "ask these questions" to point out potential incompetence and doesn't outright say anything defaming.
I don't think exit interviews are the answer. I know I wouldn't be chomping at the bit to tell an HR rep that I am leaving to go have babies. Career-driven women get a lot of pressure to keep the pedal down, "lean in" and so forth. I have a feeling that "compensation" would be a good check-the-box cop out for other more personal choices.
That being said, I am glad that the ICEDR study was an outside (female) party. Who better than to gather this information?
Overall, it articulates that the job must be enriching. If not, and the pay isn't great, why stay? Especially when the trade off is time with your family, possibly small children. Now, if the pay is six-figures and the job is pretty awesome... you might be more inclined to make it work. That makes sense to me.